July 1, 2025

Double award winner: Frankenstolz at the German Brand Award 2025

One evening, two awards

On June 26, 2025, the big day arrived: the German Brand Award, one of the most prestigious prizes for brand management in the German-speaking world, was presented in Berlin. And Frankenstolz took home two awards!

We received awards in the following categories:

• Brand Revival of the Year
• Brand Strategy – B2B

This double award is much more than just a wonderful moment for us. It is the result of a profound transformation process that we have undergone in recent years with passion, precision, and a strong team.

Brand strategy with substance

In an increasingly saturated product world, it is becoming more and more important to deliver not only quality, but also clarity. Our brand strategy has therefore been a long-term approach from the outset: we wanted to not only sharpen our three brands Frankenstolz, fan, and Sannwald, but also make them a new experience for different target groups.

The award-winning strategy is based on three key pillars:

1. Systematic brand architecture
   Clearly defined brand roles enable both consumers and retail partners to intuitively navigate the product range.
   
2. Customer-oriented service offering
   Professional services (e.g., dropshipping, PoS material, customized solutions) enable business customers to flexibly integrate our products into their own concepts.
   
3. 
   Our brands tell stories—emotional, credible, and closely linked to our values.
   

Jury feedback on our brand work

We are particularly pleased that both categories of our work have received such high recognition. The jury of the German Brand Awards emphasizes the exceptional quality of our brand strategy:

Brand Revival of the Year
"Frankenstolz impresses with its clear and consistent brand architecture, which interprets established values in a modern way and gives the brand new relevance."

Brand Strategy – B2B
"With customer-oriented services and strategically thought-out positioning, Frankenstolz sets standards in the B2B market."

These statements reflect exactly what we want to achieve with our work: a brand with substance that builds trust and provides guidance, both internally and externally.

Thank you to everyone who helped shape this journey!

We would like to express our special thanks to gmk Markenberatung, who accompanied us on this journey with their strategic expertise, empathy, and vision. The collaboration was cooperative, professional, and full of positive energy—one of the foundations of our success.

We would also like to thank our entire team, who supported and implemented this realignment with openness, creativity, and passion.

outlook

Winning two German Brand Awards is a milestone for us, but it is not the end of the road. We see it as confirmation and, at the same time, as motivation to further develop our brand strategy and set new standards.

Our goal remains clear: brands with substance, products with quality, and partnerships with a future.

Frankenstolz – we turn sleep into a brand.